These "treasure Fruits" Are Popular In The Tea Industry

These "treasure Fruits" Are Popular In The Tea Industry

Compared with the "first cup of milk tea in autumn", refreshing and healthy fruit tea seems to be more in line with the preferences of young consumers. Recently, some netizens broke the news that there is a beverage store in Shenzhen that sells olive juice for 1,000 yuan a glass. The staff of the store said, "The raw material is olives from Chaoshan, and its price is about 800 yuan per catty."

It is understood that the raw olives used in the 1,000-yuan drink are "Jinyu Three-Twisted Olives", a famous and rare variety of olives, which are sweeter and less astringent than ordinary olives.
Since the beginning of this year, the tea drink market has launched new tea drinks such as "Domineering Yuyou Tangerine", "Wangzhuyou Tangerine" and "Handmade Lemon Tea". fruit. Compared with the lack of creativity in making tea from ordinary fruits, niche local fruits have become a major innovative trend in freshly-made tea this summer.

The consumer groups of drinks made from "unpopular fruits" are virtually divided into two groups: acquaintances VS strangers. As a local acquaintance who has seen them and eaten them, "the taste of hometown", "aftertaste" and "Amway by pressing the head" have become key words; but for the newcomers from other places, it is better to have a try, so the "first taste" came into being. The first time to drink", "fall in love" and "amazing" early adopters experience.

It is not difficult to see that, regardless of whether it is raw or cooked, the consumption and dissemination of niche fruits are broken.

What's in "Hermes" in a drink?

The golden jade three-twisted olives that have been out of the circle these days are a specialty of Jinzao Town, Shantou City, Guangdong Province, and a Chinese geographical indication product. According to the staff of the tea shop, their olive juice uses 100-year-old golden jade three-twisted olives. So how much does a 100-year-old golden jade three-twist olive sell for?

On, a pound of 100-year-old golden jade three-twisted olives actually sells for about 1,000 yuan a pound. In 2005, a golden jade three-twisted olive from the oldest three-edged olive tree in Jinzao Town was auctioned for 86,000. Why are golden jade three-twisted olives so expensive?Golden jade three-twisted olive, also known as golden jade three-edged olive. Jinzao Town used to be called Jinyu Town. At that time, the original olive skin was golden yellow, obovate, and three-twisted. It was named "Jinyu" because it was different from olives produced in other places and had a unique and sweet taste. Three twisted olives".

Among the 10,000-mu olive orchards in Jinzao Town, more than 6,000 mu are planted with golden jade three-twisted olives. There are more than 2,000 olive groves with a history of 100 years, and 4 of them are even 500 years old. Among them, there is an olive tree about 520 years old in Guankeng Village, which is called the "King of Trees". There are also records of three-twisted olives in ancient books. Guangxu's "Haiyang County Chronicle" said: "The varieties are green and yellow, and the green ones are astringent, and the yellow ones with three edges are better."

The golden-yellow three-twist olive peel is golden yellow and smooth, the meat is crisp and not sticky, the taste is sweet and non-astringent, and the mouth is full of fragrance. It is known as the best among olives. After professional determination, every 100 grams of golden jade three-twisted olive pulp contains 18.64 mg of vitamin C, 146.72 mg of calcium, 3.54 mg of protein, and 6.08 grams of fiber. Among them, the content of vitamin C and protein is almost double that of ordinary olives.The emergence of niche fruits caters to the current new trend of tea drinking: first, the taste must be novel, and in addition to raspberries, mangoes, peaches, and grapes, we must be good at exploring the characteristics of new and exotic fruits; second, we must play the health card, now With the idea that drinking fruit tea is good for health, many young people try to justify their drinking of fruit tea, so when refining selling points, it is necessary to magnify the characteristics of niche fruits; third, niche fruits are more topical, and combined with Regional characteristics easily trigger greater social value.

Niche fruits have strong differences, memory points and exclusive customer attributes, which is why they are valued and selected by new tea brands. It is "reasonable" for a new-style tea drink that is so popular to bring fire to a niche fruit; a niche fruit full of mysterious freshness is also "natural" to empower the personalized brand proposition of the new-style tea drink.
Back to blog

Leave a comment